Iceland

This is an Interactive Pre-roll campaign. It features a banner that animates over the top of the Iceland TVC encouraging users to interact & engage with additional content. On engaging the TVC pauses & an expand panel opens giving the option to watch 3 videos; Caught, Baked, Created. Once a video is selected this plays within the panel. Users are able to close, return to choose an additional video or resume to the TVC.

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