First Choice

Brief: Engage with & educate users about the various types of package holidays First Choice offer

Challenge: Creating 2 formats that didn’t mirror each other as specific images had to hero the campaign and additional content was very limited

Solution: Creating inspirational unit (Takeover), and the second educational (Rich Media Expandable)

View Demos

Takeover

Expandable

Outcome: The Takeover scrolls through a series of hero images of various destinations First Choice offers and features the TVC that ran for the campaign. The Expandable is more educational with tabs for users to engage with & educate on the various types of package holidays they offer.

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