A little bit about me

I am motivated by the opportunity for change. Following a process, witnessing first-hand the improvements, positive effects & achievements that are produced professionally & personally. Learning excites & inspires me, expanding my knowledge, understanding & empathy in all aspects of life.
I enjoy pushing boundaries, exploring ideas & inspiring minds to think outside the box.

I achieved a 1st class BA Honours degree in Communication Design at the University of Portsmouth in 2009.

Proudest Moments – When my work appeared on the big screens in Piccadilly Circus, London & my work being nominated for IPA & Drum awards

Personally I …

Have always been intrigued by how people interact with design & how design interacts with people. From a small child drawing & assembling a paper cube to a teenager fascinated by Tibor Kalman’s controversial works. UX Design has a major impact on our daily lives & decisions, design so good, many people do not notice its influence.

For me to be able to be the think tank behind great UX design is amazing. I am passionate about conceptual design, methodologies, & ideologies. I enjoy researching all things new & old. I love testing & trying new things; I thrive on a good challenge, keeping busy & solving problems – anything to keep on my toes.

I want to communicate in as many ways as possible, interacting with the rest of the world through design. Inspiring minds, encouraging curiosity & intrigue. But most of all I want to be surrounded by similar minds, constantly looking for ways to push boundaries, concepts & ideas.

Favourite Quote: “People ignore design that ignores people.” – Frank Chimero

Professionally I am…

Passionate about UX; always designing with humans in mind, evangelising design thinking. I love to solve problems, identify, iterate & implement solutions. 

Confident planning strategies and working across user-centred methodologies including; research & data analytics, problem definition, ideation, prototyping, testing & all post-release tasks. To manage expectations & meet deadlines collaboration is essential, working within an agile framework. Extensive experience presenting work, research, proposed solutions, & conducting workshops both internally & externally.

Hands on in my approach & would describe myself as a self-starter. Thriving on a challenge, within a dynamic, fast pace environment, working on multiple aspects at any one time. A varied background has enabled me to multi-task well & take pride in my ability to adapt quickly, working efficiently under pressure, prioritising workload for myself & the team.

Having gained valuable experience leading teams, I’ve mentored from entry level junior to senior levels & have been at the forefront of recruitment driving the growth of multiple design teams.

Random Fact – My name is an anagram of ‘I am freelance’