UX Process

Empathise with users by conducting research, developing a greater understanding

Define the problem for users by creating a point of view that is based on user needs & insights

Ideate & generate a range of potential solutions, giving the team total freedom to explore any idea

Build Prototypes to test the hypothesis., this helps confirm you’re on the right track, sparking different ideas helps to develop a better solution

Test with users, bring it back to the user, get their feedback & iterate