Cancer Research UK

Brief: Get the audience to engage with the unit and increase donations & fundraisers

Challenge: Displaying informative statistics in an engaging, easy to digest fashion whilst ensuring users watch the emotive videos

Solution: Using the brands bold colours in a mosaic style to make key elements really stand out and easy to read/engage with

View Demo

CANCER IS HAPPENING RIGHT NOW

Outcome: This Rich Media Expandable advert is CRUK’s best performing online campaign to date. It expands from large format display which includes 15′ of muted video with very emotive images showcasing that Cancer is happening now as per the main campaign message.

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