Choice Hotels

Clarion Hotels are part of the Choice Hotels group. The Choice Hotels group consists of three brands in total. All four brands will have an online campaign enforcing the companies brand identity & hotel promotions, running across Europe in four languages.

Image 1 is a story board I designed for Choice Hotels, whilst working at Accord Group. In order to enhance knowledge of the brand I used the logo throughout included the brand bio; Great Destinations. Great Brands. Great Value. With online campaigns its important to include all relevant promotional & call to actions on the final frame as often this is all that the viewer will see after scrolling down the web page. Including a refresh button allows the viewer to watch the video again if the initial content has been missed.

Image 2 shows examples of the dynamic campaign I created, styled in the Choice brand, but the information is pulled through from the various sub brands (Clarion, Comfort, Quality). This dynamic campaign is for prospecting and re-targeting.

Image 3, 4 & 5 are all Facebook adverts. Image 3 shows the Facebook adverts across all the four brands. Image 4 shows the Choice branded prospecting adverts & image 5 is the re-targeting Facebook adverts.